Addressing COVID-19 vaccine hesitancy

Conversation tools for discussing vaccines with patients.

Proactive Outreach

Health Quality Council of Alberta Panel Report

Family physicians can use the panel report to follow up with unvaccinated patients in a variety of ways, including:

  • Contacting patients as a group via secure message or email, letting them know you recommend the vaccines and inviting patients to contact you to discuss any concerns or hesitations they have about the vaccines.
  • Reaching out to patients individually, possibly starting with the oldest recognizing that they have likely been eligible the longest (virtual and in-person visits responding to vaccine hesitancy are billable).
  • Cross-referencing the list with your upcoming appointments to ensure you raise vaccination with patients who have not yet been immunized.
  • Monitoring vaccination rates of your panel to determine timing and impact of vaccination efforts.

A tutorial video has been created to show physicians and clinic staff how to use the HQCA Panel Report. The entire video can be viewed on YouTube or each section can be viewed individually.

For physicians who have not signed up for the panel reports, please visit

Team Scripts for Panel Outreach

A resource to support team members during patient outreach about COVID-19 vaccine with guidance on creating key messages, responding to common questions, documenting the interaction and sample scripts. A roleplay video is available to demonstrate how to use the team scripts.

Sample Direct Patient Communications

Sample social media posts and voice mail messages to reach out to patients about their vaccination options.

Sample Patient Letter on Kids COVID-19 Vaccine

Sample letter to reach out to parents about their kids vaccination option.

Other Hesitancy Conversation Tools

Vaccine Hesitancy Guide 

A comprehensive online guide created by the University of Calgary to support better clinical conversations about vaccines for both adult and pediatric patients.

PrOTCT PLAN for the COVID vaccine discussion

The PrOTCT tool involves proactively talking to patients, offering to share knowledge, tailoring recommendations, addressing specific concerns and talking through a plan.

COVID-19 Vaccine FAQs

Answers to common patient and provider questions. Includes links to information sheets, posters, and videos.

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