Physician Compensation Strategy: The video

October 25, 2017

Dr. Neil Cooper, AMA President

Hello Members:

We have had many discussions over the last several months about the Income Equity Initiative. It has been rewarding to see how the profession has come together to work on the various aspects of the plan and to make sure we are looking at all the important aspects so we get it right.

Like many of the things the Alberta Medical Association does, the Income Equity Initiative is part of a much larger picture. I wanted to take a step back and put the Income Equity Initiative into the context of our entire AMA Physician Compensation Strategy. The strategy matters because it is about more than how we are paid; it’s about how compensation can link to the way we deliver care to our patients and how other factors (such as informatics) also have a role to play

AMA Physician Compensation Strategy

I have been hearing that we should start looking at other ways to communicate with members. I have therefore put together this video that hopefully will accomplish both objectives: to explain our compensation strategy and also communicate in a new way. In the future I hope to try other communication methods.

I would really like your feedback on both objectives. Did you learn anything? Was this an effective tool for learning? As usual I would love to hear from you. Of course, you can also comment on the compensation strategy, too. There are a few options:

1. Please email me at president@albertadoctors.org if you would like a direct reply

2. Please leave a (public) comment below. Thank you for your feedback and insight.

At your service,

Neil D.J. Cooper, MD, FRCPC, Dip. Sport Med.
President

Listen to audio or read print version

16 comments

Commenting on this page is closed.

  • #1

    Jon Zaozirny

    Physician

    1:23 PM on October 25, 2017

    While I think it was well done, I would strongly request this information NOT be transmitted in video format in the future.

    I do not wish to sit through 8 minutes of graphics and clip art to obtain information that would take 60 seconds to read in paragraph format.

    Thanks.

  • #2

    Thmas Mohanraj

    Physician

    3:49 PM on October 25, 2017

    An ongoing criticism of the Physician Compensation Strategy is that the communication to the general membership is not adequate.

    This video provides a good review of all he moving parts as it relates to this strategy.

    Good job.

  • #3

    Ameeta Singh

    Physician

    6:11 PM on October 25, 2017

    I really liked the video and found it much easier to understand a summary of what has been happening and what is planned by watching the video. I would like to see the video format continue but perhaps a bit shorter (~< 5 mins!).
    Thank you for trying something new!

  • #4

    Sandi Frank

    Physician

    6:55 PM on October 25, 2017

    In contrast to some of my colleagues, I prefer the graphic and clip art presentation, as I likely would not read through this information (which would likely take me at least five minutes). Perhaps giving a choice as to presentation format could be an option?

  • #5

    Noel Corser

    Physician

    8:46 PM on October 25, 2017

    Just wanted to pass along some feedback on the new video format for member info dispersal. I think the main barrier to members actually absorbing any of this info is lack of time and/or interest. Unfortunately, it takes far more patience to sit through the video than to skim an email, particularly when the voice-over and graphics both require separate attention. Maybe audio on it's own, like a podcast, would work better? If there was a way to skim the content for what's interesting to the member, it might be more effective. I know this is stuff everyone should be interested in (ha ha) but I'm guessing the number of docs that will sit through the video will be much smaller than the number that will read the email. Maybe it's also because we click on the link when we're trying to clear out our email inboxes, and the goal at that point is to weed out any and all info that's not absolutely essential to deal with - and unfortunately AMA updates rarely make the cut! :)

  • #6

    Sam Rahoof

    Physician

    9:31 PM on October 25, 2017

    We are sure now after last major income cut that family doctors in Alberta do not believe anymore that AMA work in behalf or advantage of Albert doctors , is there any association or representatives of professionals ever dig in and hand to the government reasons to cut its members income , Alberta has max number of physicians only because of payment system and the higher income ,as a province can not compete other provinces at all in term of quality of living that could provide for physicians, any change in the physician income will create migration of physician that will take decades to fix it , who are the physicians who would agree of what you discussing about iquity income ? Semiretired or physician who not ambitious enough to work hard ? We are like other professionals in this province we have the most high levels of degrees and spent years in schools , tax is increasing , inflation increasing , minimum wages is been the highest . Why only the physician who their income has to be cut off by imp lamenting different none sense programs ? Please Stop dig in and looking for reasons to satisfy the government, you are a representative of the strongest professionals , give the physicians some dignity and defend their right like other professions association do .

  • #7

    Doug Watson

    Physician

    10:35 AM on October 26, 2017

    Ya gotta wonder about the chance for success of a Compensation Strategy that is so expansive, so expensive and so complicated that an 8 min. youtube video replete with cartoon characters, clip art, pseudo graphs and a shaky hand is required for AMA members (purported IQ 119) to grasp and comprehend.

  • #8

    Noel Hershfield

    Physician

    8:48 AM on October 27, 2017

    The whole excercize is just unbelievable! Happy to be retiring!

  • #9

    Paul Marner

    Physician

    1:52 PM on October 27, 2017

    Cute, but could be condensed and carry the same message in a couple of paragraphs.
    Appreciate the good work. Thanks.

  • #10

    John Coppola - Calgary

    Physician

    2:33 PM on October 27, 2017

    Thanks Neil. Very nicely done. Personally for me the format works well for my learning style. Concise yet comprehensive overview in relatively short time.
    Best Regards

The Alberta Medical Association stands as an advocate for its physician members, providing leadership & support for their role in the provision of quality health care.