Healthy AMA

Achieving the goals under the three Key Result Areas requires a healthy, vibrant and sustainable AMA.





  • Tool kit development to assist in diversifying AMA leadership.
  • Provide skill development opportunities to AMA physician leaders.
  • The AMA’s Healthy Working Environments Advisory Committee, with the support of experts from the Colbourne Institute for Inclusive Leadership is developing a tool kit for Sections, Zones and others.
  • A broad range of leadership skill development support was offered early in the year including direct leadership course offerings by Justice Heather Lamoureux and Elaine Seifert. Many planned development events and conferences in the second half of the year were put on hold because of COVID-19.


  • Complete a review of the AMA’s job evaluation process.
  • Complete a staff engagement process and develop a work plan that optimizes satisfaction and the achievement of organizational goals.
  • A review of the AMA’s job evaluation process was also completed in 2019-20. A market evaluation was to be undertaken as a second phase but given the financial challenges faced by members and the Association, a 5% staff salary reduction will be implemented effective October 1, 2020 and the market evaluation will be put on hold.
  • A staff engagement survey was completed and organizational and branch results shared with staff. Organizational and branch priorities for improvement were identified, but much of the work was put in abeyance as internal capacity shifted to respond to COVID 19 and the urgent need to shift all staff to a remote work environment to satisfy government workplace requirements.


  • Develop an enterprise risk management framework to assist in managing all aspects of organizational risk.
  • Maintain sustainable operations and optimize the use of one-time reserves.
  • Effective stewardship of AMA Agreement funding.
  • Enterprise risk management framework development was put in abeyance with finance capacity pivoting to respond to the unilateral program changes implemented by government including the transfer of MLR administration to government and the wind up of the CME program.
  • The AMA is in good financial health with a sustainable operation and fully funded board reserves. As part of the business planning process a number of savings and efficiencies were identified and incorporated into the 20/21 budget.
  • All accountability and reporting requirements related to external agreement funding are being satisfied.


  • Implement member choice for CMA dues.
  • Pursue opportunities that benefit members under the AMA/CMA Memorandum of Understanding.
  • Working closely with the CMA, choice for CMA dues was offered for the 2019/20 membership year with roughly 90% of members continuing to join the CMA.
  • The CMA has provided significant financial support to Alberta physicians including up to $4 million to support efforts to secure a new agreement with government. Direct funding has also been committed for physician wellness and leadership activities.


  • Increase the number and quality of member engagement opportunities.
  • Continue work on the development of a comprehensive internal information management platform (Compass) that consolidates data across the AMA and serves as a foundation for future knowledge initiatives.
  • Select a replacement website content management tool and begin implementation of the website amalgamation and redesign.
  • With COVID 19 limiting opportunities for face to face events, the AMA offered webinars to support members including in the areas of physician wellness, clinical ARP’s, business viability and virtual care. Over 3,500 members participated in the webinars.
  • Development of the AMA’s information management platform “compass” continued with the new Membership and Accounting modules moved to production during the year.
  • A survey of members identified a number of opportunities to improve member’s website experience and will allow us to focus on content and tools that are of highest priority to members. The selection of a content management tool is underway with redevelopment of the website to begin in the new year.

The AMA advances patient-centered, quality care by advocating for and supporting physician leadership and wellness.