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Publication/Advertising Guidelines

Story idea or question? Want to advertise? See our publishing and advertising guidelines below.

Please note: the prices listed do not include GST.

Alberta Doctors' Digest

The Alberta Doctors’ Digest is the AMA’s bimonthly digital magazine, which focuses on the business, politics and economics of health care in Alberta. Featured regular columns include: Health Law Update, Student Spotlight, Insurance Insights, Dr. Gadget, PFSP Perspectives (Physician and Family Support Program) and Classifieds. Each new issue of ADD is announced by email to around 14,000 recipients with an average open rate of 67%. The magazine itself has had an average of 3,750 views per issue in 2023. ADD is readable on any computer or mobile device and printable on the reader’s printer.

MD Scope

MD Scope is the AMA’s email newsletter, sent to around 14,000 recipients twice each month. Average open rates for 2023 are 69%. Typical stories include:

  • AMA news and events.
  • Member benefits and services.
  • Alberta Health Services/Alberta Health initiatives and updates.
  • Program-related information: Physician and Family Support Program, Optimized Prescribing with Seniors, etc.

Media Kit for ADD and MD Scope

Classified ads for ADD and MD Scope

  • $85 for 50 words or less; 25¢ each additional word.

ADD Classifieds are updated with each new issue of ADD, which is published six times annually. MD Scope Classifieds are updated with each new issue of MD Scope, which is published twice monthly.

Member discounts

  • 40% for classifieds; 25% for display ads.

Display ads for the Digest

  • Display ads are permanently embedded within the issue that they appear and continue to be visible and clickable even after the issue is archived. When submitting a display ad, please provide website URL (web address). Accepted file formats for display ads are jpeg, png and animated gif.

Ad size

Content category

Position

One-time rate

Six-time rate

Leaderboard - 728 x 90 pixels

Home page

Header

$1,500

$1,200

Square - 300 x 250 pixels

Home page

Side-bar

$950

$750

Leaderboard

Article

Header

$950

$750

Square

Article

Side-bar

$700

$550

Video

Video ads require a YouTube or Vimeo embed code from the advertiser. 

Dimensions: Square (300 X 250 px)

Position

One-time rate

Six-time rate

Side-bar

$875

$725

Content advertising (articles)

Sponsored articles are $3,220 per issue. Sponsored articles appear in the current issue only and then become archived within the appropriate back issue. Advertisers are limited to two sponsored articles per year.

For more information, contact us.

The association reserves the right to refuse advertising that does not reflect the values or policies of the association or that promotes products/services also offered by companies associated with the AMA.